Partial Storyboards

I have storyboarded some of my concrete ideas to see how they flow and look.

Partial Video Plan

Linking Music to Video

Digipak Development

A few small changes:

I have added the artist and album name to the CD cover in the same colour.

I have added a highlight to the artist name in pale blue to link it visually to the CD. I have also added the plot for where my cover photo will go.

Digipak Development

I then formatted the track list in a conventional style as shown in my style models and flat plan. I used the serif font for the track titles and the sans-serif for additional details and the numbering.

I then knew that copyright information was conventional for a CD back and important show authenticity and identify the true owners on forged copies. Therefore I came up with the album's typically conglomerate record label "Zeos Music" and its subsidiary "Zap!" and followed conventional text-based record label logo aesthetic to make it realistic.

I then created copyright text following the conventions of real CD copyright language and also, like most modern CD's included a web link so users can take advantage of web 2.0 and access further information on the artist.

I also grabbed a barcode image from Google and cropped it to be vertically shorter in accordance to real CD barcodes.

I then put these all onto the back of my digipak in the way plotted on my flat plan.

I have used my pink swatch to highlight the record label logos and make them stand out against the other items on this panel. I will keep this colour coordination constant throughout the materials.

I decided that the bonus section of the track list didn't stand out enough, this could leave the reader unsure at a glance what their special edition bought them, so I employed the highlighting technique shown in my moodboard. I made a yellow rectangle shape and layered it under the text. The overall look this gives is modernist and sort of random, like a Mondrian. This idea stems from the Gorillas digipak which incorporated a similar technique using an image bleed.

Digipak Development

I have roughly blocked out the colours for my digipak using the wand and shape tools. Each shape is item is its own layer to allow for quick and easy editing later.

I have added the cover text in accordance to my flat plan, in my chosen typefaces. Whilst design-wise there was nothing wrong with this layout, I decided ultimately it was just too average. I looked again at my moodboard and saw that it was common to have a much larger size difference between the artist and album name, as well as having larger spaces.

I adjusted my design accordingly.

Notice also I adjusted the horizontal scaling on the sans-serif body text to make it more visually correct in comparison to the main font.

I took the time to correct the colours to match those of my moodboard swatches.

Editing Practice 3

What I learnt from this practice is that having the characters movement match the beat of the song creates a joyous flow/beat to the video. I used title cards and I am happy with the result so will use them in my final piece. Making the ending of the video was harder than expected because I had limited footage, I now know I have to record enough footage (including excess) in order to fill the timescale of the song.

Ad Flat Plan

Digipak Flat Plans

Digipak and Magazine Ad Questionnaire Results

The majority of participants chose the 'dark and desaturated' and 'vibrant' options. Therefore I will use a mix of both in my final product.

The participants appear to prefer the serif font. This conforms to what I've learnt from research, that a retro/vintage style is very common in the indie genre. This, along with professionalism and adultness is the feel a serif font connotes.

The mean of this section suggests that most participants regard having the album name and artist name on the cover quite important (6.6).

The majority said that featuring the track list on the CD would not be beneficial, however I think that it would be helpful as if the CD becomes separated from the digipak, one would still be able to see which songs are on the CD.

I agree with my peers that including the track lengths on the track list would not be beneficial.

The mean of this section suggests that most participants think there should be 3 extra songs on a special release album.

The participants say that an image of the artist themselves it preferred for a magazine ad. Perhaps as the audience doesn't want to see images they've seen before. It could also create more of a connection between the audience and artist before the album's release.

As the preference between lyric book and poster are so close, I will make the decision on which to include later down the line.