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Evaluation 1: How Did You Use, Develop or Challenge Conventions of Real Media Products?

W.I.P Mockups

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Filming Day 1

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Ad Development

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I started by creating an A4 (standard magazine ad size for full page) document and filling it with the same pastel blue as featured on my digipak.

I then dragged in the artist logo from my digipak cover and scaled it to almost the width of the page, leaving a print-safe border.

I then inserted the conventional text of the album name, available date and track names. I included some sensational language in calling the songs "mesmerising" this is a common technique to make the product sound good so the audience is more likely to buy it. It almost acts in the same way as a review.

I have included a web link just like on my digipak. This means the audience can take advantage of Web 2.0 and get more information about the artist and album.

I then created and brought in a streaming service logo resembling the existing Spotify® platform, and record label logo.

Digipak Development

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I have now created a cohesive colour scheme comprising of pastel yellow and blue with black and white for contrast. This was based mostly on the feedback from my questionnaire which suggested a mix of vibrant and dark colour. I decided to incorporate the yellow as it is a unisex colour which means it can both appeal to a wider secondary market outside of the high male percentage target, but also is in line with the often androgynous nature of Indie music.

Digipak Development

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I added all of the conventional details to the spine of the digipak including: a label that tells the audience this is the special bonus edition, and a serial number.